A Marketing System Built Around Your Business Goals
Fractional marketing for small business owners. Most agencies sell you channels and tactics; I build the strategy first, so every marketing dollar ties to a measurable revenue goal.
One clear plan, accountable to your bottom line.
Every engagement starts with a 4-week Marketing System Blueprint.
You shouldn’t have to guess if your marketing is working.
You’ve spent real money on agencies, freelancers, and platforms. You’ve gotten reports, posts, and impressions. But the bottom-line numbers haven’t moved the way you needed them to.
The problem usually isn’t effort. It’s that nobody built the connection between your marketing and the way your business actually grows.
You should not have to wonder whether your marketing budget is working. You should know.
Why most marketing budgets don’t move the numbers that matter.
Most agencies start with channels (what to post, where to advertise) before they understand what your business actually needs to grow. The result is activity that doesn't tie to revenue. Reports full of impressions and clicks. Posts and content that build a presence without building pipeline. Bottom-line numbers that don't move.
The fix is straightforward but rarely done: start with strategy. Where does your revenue actually come from today? What does the buyer journey look like for your best customers? What is the one thing your marketing should be doing for your business this quarter? Once you answer those questions, the channels become obvious. Until you answer them, every dollar of marketing spend is a guess.
That’s where I start.
Stop spending on marketing that isn’t tied to your business.
01
Strategy first, tactics second.
Most agencies start with what to post. I start with what your business needs to grow, then design the marketing to deliver it
02
Every dollar accountable to revenue.
We build the connection between your marketing budget and the bottom-line outcomes you actually care about. No vanity reports.
03
One clear plan, not seven platforms.
You stop juggling vendors, channels, and dashboards that don't add up. You get a single strategy you can defend in any room.
Marketing that moves real numbers.
PROVEN RESULTS
10x
Built marketing systems that powered a 10x project pipeline expansion at a B2B startup.
Built the marketing and sales strategy for a $6k-per-seat program that generated $210k in 4 months.
$210k
Refined marketing systems for a $400k annual event, cutting manual communication costs 50% and contributing to 100+ attendee growth.
50%
Hi, I’m Rachel
Before launching this consultancy, I spent several years in senior marketing roles. Most recently I built the marketing function at a B2B startup and powered a 10x pipeline expansion. Before that, I built the marketing and sales strategy for a $6K-per-seat program that generated $210K in four months.
I started Peissner Solutions because I kept meeting business owners who were paying agencies that didn't understand their business. They weren't failing for lack of effort. They were failing because nobody had built the connection between their marketing and the way their business actually grows. That is what I do.
How to get started.
Three simple steps. The first one is just a 30-minute conversation.
Book a Strategy Call
Free, 30 minutes, no pitch. I learn your business, your goals, and where you’re stuck. You’ll leave the call with one concrete recommendation, whether we end up working together or not.
Get Your Custom Marketing Plan
Sign up for a 4-week Blueprint engagement where we build a complete marketing system around your business. Not a generic playbook. A clear strategy and real plan you can defend.
Grow With Confidence
You stop guessing whether your marketing is working. You know what's producing, what isn't, and what to do next. Every dollar of spend ties to a real outcome. Your business grows on a plan that's yours.
Every engagement starts with the Blueprint.
One clear starting point. Then a choice about what comes next.
STEP 1 — START HERE
4 WEEKS · $3,500 ONE-TIME
The Marketing System Blueprint
A focused 4-week engagement that produces a written strategy, funnel diagnostic, refined messaging, and 90-day roadmap.
STEP 2 — WHAT HAPPENS AFTER YOUR BLUEPRINT?
Continue with Fractional.
$2,500/MONTH · 3-MONTH MINIMUM
Ongoing monthly partnership for owners who want a senior strategic voice in the room. Strategy sessions, KPI review, and quarterly planning.
Scale with Custom.
Project-based execution help for owners who have a plan and need hands to build it. Each engagement structured case-by-case.
BY APPLICATION
End cleanly.
You have your plan. Execute with your team or on your own. No further commitment, no retainer pressure.
Not ready for a call? Run the audit yourself.
The 7-Question Marketing Audit is a self-diagnostic any owner can run in 20 minutes. It tells you whether your marketing is actually tied to your business goals, or just generating activity. Free, no calendar dance.
Ready to find out what your marketing is actually doing?
A 30-minute strategy call. No pitch. I’ll tell you whether I can help and where the highest-leverage next move is for your business, regardless of whether you hire me.
Frequently Asked Questions
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Service businesses doing $500K to $10M in annual revenue, where the sale takes time and the customer is worth more than a single transaction. I work with developers, contractors, AEC firms, professional practices, high-ticket service providers, and program-based businesses.
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Most agencies sell channels (social, ads, email, content) and try to fit your business into their playbook. I sell strategy first. I figure out what your business needs to grow, then design the marketing to deliver it. You can take the work to your existing agency and it will make their work better, or use it to decide what to actually outsource.
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Both. The Blueprint is strategy only. The Fractional engagement adds ongoing accountability and vendor oversight. Custom Implementation adds hands-on execution support through specialist contractors sourced per engagement, and is available by application after a Blueprint or Fractional engagement.
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Every engagement begins with a 4-week Marketing System Blueprint ($3,500, one-time). After that, you choose: end cleanly with no further commitment, continue with Fractional support ($2,500/month, 3-month minimum from there), or apply for Custom Implementation (6-month minimum). The only required commitment is the 4-week Blueprint.
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I'd expect directional results inside 90 days — clearer pipeline visibility, sharper reporting, faster decisions on what to keep, kill, or scale. Revenue impact typically lands in months 4 to 6, depending on sales cycle length.
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The Marketing System Blueprint is $3,500 one-time (4 weeks). If you continue with Fractional, it's $2,500/month with a 3-month minimum after the Blueprint. Custom Implementation is by application with pricing scaled to scope. I don't bill hourly — I sell outcomes.
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Take the 7-Question Marketing Audit. It's a free 20-minute self-diagnostic that scores your marketing alignment from 7 to 35. If you score below 22, we should probably talk. If you score 22 or above, you may have what you need. Or skip the audit and book a strategy call. I'll tell you straight whether we're the right fit.
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Both. Based in Redding, California. Most ongoing work is remote. Happy to travel for kickoffs and quarterly reviews when it makes sense.